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'Art Deco' is a term coined in the 1960s for a fashion that flourished in the
decorative arts between the two World Wars. It was not a single style but
a conjunction of different design aesthetics stimulated by the rise in
Middle Class consumerism.
Unlike many élitist art movements, it was international and egalitarian
- embracing the functionalism of mass production and exotic elements
seen in the travel industry advertising of the period as well as influences
from fashion and art movements such as Expressionism.
Just as the '60s saw a reaction to the Austerity of the '50s, Art Deco was
in part a result of the Depression. It was characterised by geometric
forms and a readiness to use new materials and colour combinations.
 
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